You need to understand the demographics of your listeners in order to produce a podcast that is successful. The USA is home to forty 7.9% of podcast listeners. Stay safe.. Around 66% Consumers in the present, opt for Podcast as compared to TV. These podcast stats show trends related to listeners everyday habits and routines. In this, she sees a challenge for the left: Many on that side of the aisle know theres a right position that theyre eager to take even without understanding why it is, leaving them ill-prepared for deep discussions. Citing Barstool Sports, Dave Portnoys digital media company, as an example of a similar audience, he said, If the only thing theyre getting is cultural commentary from the right, is it a surprise theyre turning toward the right? 70% of both audiences reported having incomes over $50k per year. Follow The Joe Rogan Clips show page for some of the best moments from the episodes. 73% listen to podcasts from their smartphones. Podcast host-read ads account for 63.3%. I dont listen to Rogan often, and mostly agree with what he is spouting off, but I do find his manner a bit distasteful. 46% of the avid fans are aged between 18 and 34, and a further 23% between 35 and 44. However, as soon as he went exclusively to the Swedish-based platform, the number of searches dropped. A stats study found that 22% of Americans prefer comedy to podcasts. Podcasts are listened to by 43% and 39% respectively in the United States. That number dropped by half after he went exclusively to Spotify, indicating a drop in listeners. Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. "The Joe Rogan Experience" was a controversial podcast even before it was given an exclusive contract from Spotify for $100 million, as Variety reports. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc. The experts of this industry predict that there will be more than 160 millions listners of the podcast by the year 2023. A podcaster with 10,000 downloads per episode may earn an average of $500 to $900 monthly. Leans right is just early appetizer. Journalists cant be bothered to investigate, and are now armchair activists anyway, so report whats trending on Twitter, and polarisation enters a self reinforcing loop. Moreover, data from Google Trends showed that searches for Joe Rogan's name increased regularly in 2020. 49 Podcast Statistics & Data for 2023 - supplygem.com While podcasting is a popular medium in the United States, it does not hold the top spot for listenership or growth. The Joe Rogan Experience podcast draws an estimated 11 million viewers in per episode. In response, Spotify opted to add content advisories for all podcasts on the platform that mention COVID-19. Oh right, it doesnt exist. My Favorite Murder. The overwhelming majority in the middle find the whole thing untrustworthy and distasteful. Rogan himself suggested that his podcast is so popular with the male demographic because he believes that they are seeking representation and a space for people, like him, who fear marginalisation as a result of progressive gender theory and the implementation of equal rights policies and laws. To build Rogans fan profile, Morning Consult surveys in February asked 4,420 U.S. adults if they considered themselves to be an avid fan of Rogan, a casual fan or not a fan. Stuff You Should Know. The survey asked the respondents to give unassisted answers but encouraged them to use their respective listening devices to create the list. Where the 11 million listeners per episode statistic comes from I dont know that everybody is capable of going on, but if youre a Democrat thats capable of defending your position who believes in vaccines and trans rights go on Joe Rogan and say that. Every presidential candidate was begging to go on, she said. As you can see, the vast majority of guests have been male, 88% vs 11% female. Why Joe Rogan fans really believe in 'mass formation psychosis' 75 Podcast Statistics & Facts 2023 (Charts, Trends, Infographic) However, this has changed more prominently in a span of a year. Or rather, hell just sound like a complicated, normal person. Barstool Sports made $15 million from 25 podcasts in 2018 (Digiday), SoundCloud (15.2%), Anchor (10%), Libsyn (8.5%), PodOMatic (6.8%), Podbean (5%) are the most popular, Anchor (14.7%), SoundCloud (12.5%), Libsyn (9.5%), Podbean (7.2%), Spreaker (3.2%), Buzzsprout (2.9%) are the most popular hosting platforms for new podcasts. 81% of respondents say that ads are more important than radio commercials, TV ads, billboards, or television ads. 26 Latest Podcasting Statistics For 2023: Usage And More - Blogging Wizard Dr. Phils Phil in the Blanks listeners were the least likely to listen to other podcasts and had the highest average age at 38 years old. There are 2,442,670 podcasts that are valid as of May 2022 and more than 65 million episodes. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. Nearly a third of all shoplifting arrests in New York City last year involved just 327 people, the police said. Podcast awareness in Australia increased by 4% in 2020. DR. PHIL and DAVE RAMSEY: Both podcasts have older average audiences and more exclusive listening. Comparable to 2017, where 27% and 21% of men did it on a monthly basis, 2017. 7. Despite the (mostly) online opprobrium, those on the left who havent shunned Rogan see an opportunity in such debates. Please click here to view our media pack for more information on advertising and partnership opportunities with UnHerd. So from a Democratic perspective, are Rogan's listeners a lost cause a younger version of the Fox News audience? Podcast Genres Statistics Like every form of content, podcasts are divided into genres based on their topics. Be the first one to comment on this story. Podcast Statistics & Figures 2020 - Discover the Best Podcasts 2023 Morning Consult, All Rights Reserved. Joe Rogan's. However, the company has boasted about the success of the Joe Rogan Experience on numerous occasions. It claims without evidence that Democrat politicians have largely eschewed going on, which means, they chose not to. What is the percent of the podcast listeners? 59% of respondents spend more time listening to podcasts than on social media. Digging into the two True Crime podcasts in the top 5, listeners of Crime Junkie and My Favorite Murder reported listening to a higher than average 4.6 and 3.6 podcasts respectively. burner on Twitter: "RT @Pro__Trading: Tucker gets 3-4M viewers a night Roughly half of U.S. adults say they have listened to a podcast in the past year, including one-in-five who report listening at least a few times a week. The same demographic makes up 44% of monthly US consumers. Dont expect to find the same people listening to The Joe Rogan Experience as Phil in the Blanks, even if theyre #1 and #2 respectively. What is the significance of that; slightly less than the percentage of European Americans? Let's now see what the statistics have to say. Every presidential candidate was begging to go on everybody wants to go on his show. Jeb Bushs 2016 presidential campaign, said the group is the very demographic Democrats need to be worried about, noting concerns about maintaining the level of support President Joe Biden received in 2020 with white men with heterodox political views and stopping attrition from voters of color, especially Hispanics. Crime Junkie. Spotify has been a Johnny-come-lately in the podcasting world, but the company clearly hopes that this and other moves will vault it to first place. That said, the biggest difference in audience makeup between the two shows can be seen in marital status. The Joe Rogan Experience is technically one of the biggest podcasts around, numbers-wise, but that doesn't mean it's the best.Here are 12 interview podcasts hosted by people with the magic . Listeners aged 35-44 make up half of the listeners, while 65-year-old listeners comprise one-fifth. Key Stats from The Podcast Trends Report 2019 82.4% of people listen to podcasts for more than 7 hours each week. The show streams exclusively on Spotify since a 2020 deal was signed that earned Rogan himself a reported . Most people I know are more than tired of being condensed into false dichotomies by reductionist thinking and coercive politics. The Daily. Who is Joe Rogan's audience? - The Post - UnHerd Podcast listeners typically tune in to eight different shows each week. How many podcasts are there? Mitchell did the same on Friday. First paragraph of their article: Politicians, especially Democrats, have largely eschewed appearances on Joe Rogans chart-topping Spotify podcast, where the elevation of bigoted rhetoric and COVID-19 denialism has thrust him into the center of Americas cultural and political fissures. 33.2% of respondents have listened to a podcast on a smart speaker. The #1 listened-to podcast worldwide - Joe Rogan Experience - has a total length of 4,608 hours (excluding sponsored ad reads). And you should definitely not describe them as a business intelligence company. The total number of episodes is 1770 a few days back. According to Business Insider, a leaked internal newsletter from Spotify disclosed that the podcast accounted for nearly 5% of total podcast listeners when it was first released on the platform last September. Many times, you will also hear video content. Soon youll start hearing that Rogans audience is predominantly far-right with many holding even mor extremist views. 22% stated that podcast ads are "way too numerous" compared to other media. Independent media is the future ESPECIALLY among the younger demographics. Spotify has not revealed specific numbers on Joe Rogans listenership. Werde said given that Spotify has invested heavily in Rogan, offering him a $100 million exclusivity deal, it's unlikely the platform would take any steps to move away from its number one podcaster, especially as it looks to differentiate its service from competitor like Apple music by providing content that can only be found on its site. It is favourite pass time of 79.8% of people while they are travelling. Its music lovers who listen to the music on it have many options for finding new content. 33.2% of respondents have listened to a podcast on a smart speaker. Your login session has expired. If you continue to use this site we will assume that you are happy with it. The survey was offered to a proprietary panel of active respondents, available on both mobile (iOS and Android) and desktop (macOS & Windows) platforms. Rogan has emerged as one of the most influential figures in the. They didn't stop Tucker, they unleashed him. "If you had BTS or Taylor Swift pull off a Spotify you might see some different level of response," Bill Werde, director of the Bandier Program for Recording and Entertainment Industries at Syracuse University's S.I. For Dave Ramsey listeners, other podcasts responses included The Chris Hogan Show and The Ken Coleman Show both from the Ramsey Network, falling under the categories of Investing and Career. The average age of his listeners was 24. Podcasting can be a powerful marketing tool for small businesses and big brands alike. Other podcasting platforms ranked in order of popularity. According to Nielson, 52% of podcast listeners use iOS, 43% are on Android. It can be hard to keep up with changes in software and recording equipment as they change quickly. 30% stated that it was very important for them to limit their exposure podcast advertising. Joe Rogan | Spotify By 2015, it was one of the world's most popular podcasts . Email us at podcasts@mediamonitors.com. In addition, 16% are African-American (vs 14% in 2012), 16% are Hispanic (vs 10% in 2012), and 3% are Asian. Its one thing for Joe Rogan to endorse a candidate, the liberal activist group MoveOn said on Twitter in January 2020. Privacy Policy, Joe Rogan's Reading List & Recommended Books, Documentaries Mentioned on the Joe Rogan Experience Podcast, Joe Rogan Experience Podcast Equipment & Studio Setup. Most podcast listeners say this experience includes hearing news, which they largely expect to be mostly accurate. On Tuesday evening, "Hannity" on Fox News drew 2.1 million viewers; "The Ingraham Angle" attracted 1.6 . To properly quantify how popular podcasts are, here are the key podcasts statistics and podcast facts. JRE has had a never-ending list of celebrities appearing as guests, from Bernie Sanders to Elon Musk. Joe Rogan's position was further cemented in the industry when Spotify signed a reported $100 million-deal to bring his podcast exclusively to the platform. Rogan has continued to make contentious and insensitive comments about transgender people, and his latest controversy centers on his elevation of and sympathetic questions to vaccine skeptics, prompting online outrage that he was leading his audience down an anti-science path. Collectively, they were arrested and rearrested more than 6,000 times. Podcast creators must understand how their content is used across a variety of platforms and situations. Joe Rogan's apology on Sunday saw the podcaster vow to "try harder" and "do my best to balance things out" after the host faced public backlash for circulating COVID-19 misinformation on his Spotify show The Joe Rogan Experience (JRE). 28% of Americans listen to podcasts while driving. How Joe Rogan became podcasting's Goliath | Salon.com 49% of podcast hosts believe they actually use the products or services they recommend. . What does that translate to as far as per-episode listenership? The number of Spotify users aged 12-24 increased by 21% between 2018 and 2019. Current subscribers to the Podcast Consumer Tracker include the top networks in podcasting as well as leading technology platforms,and is growing quarterly. Apr 15. There is also 10% of other ethnicities. But those ventures were not without controversy: Sanders drew criticism from liberal groups for later touting an endorsement from a host who had made derogatory comments about transgender and Black people on air and that was before video of him saying the N-word 24 times on his show was unearthed earlier this year. 40 Global Podcast Statistics in 2023: Listener Numbers & Income - Codeless 22.1% inquire fom their friends for suggestions and 14.5% receive advices from their favorite hosts on podcast. The equivalent figures for the non-fans are 26% and 14%. Edison Research has been the sole provider of Election Day data to the National Election Pool for 17 years, conducting exit polls since 2004, and collecting real-time vote results in all 50 states to project and analyze results for every major presidential primary and general election. About half of avid Rogan fans identify as Republican, and even more describe themselves as conservative. Podcasts typically run 60-second ads, with 27% running 90-second ads. In 2021, female listeners are at the peak. Podcasts are becoming more popular for both men and women (outside of the entire US population). But anyone who would advocate for Bernie Sanders for POTUS would be suspect to me. Nearly 38% have listened to podcasts in the past year. Podcasts are most popular on smartphones, which is why there are more than 100 million iPhones. The Joe Rogan Experience is a podcast hosted by American comedian, presenter, and UFC color commentator Joe Rogan.It launched on December 24, 2009, on YouTube by Rogan and comedian Brian Redban, who was its sole co-host and producer until 2012 when Jamie Vernon was hired to co-produce. They obviously arent. Looking down the replies to Yokleys tweet, that appears to be a common reaction. THAT is why the media and liberal establishment needs to savage him as some hateful right-winger: he doesnt conform. Its another for @BernieSanders campaign to produce a video bolstering the endorsement of someone known for promoting transphobia, homophobia, Islamophobia, racism and misogyny.. Once I settle into a guest, it's like listening to a good book. Show Joe Rogan Experience Review podcast, Ep 325 Joe Rogan Experience Review of The Comedy Mothership Et al. Office Ladies. From Broadcast TV to Local Cable to Radio to Digital to Podcasts and Newspapers, Media Monitors delivers competitive intelligence in a fast and easy-to-use web platform. So apparently they arent eschewing it at all. In Sanders interview, he answered Rogans conversational questions about universal health care and the influence of money in politics, praising the longform mediums opportunity to talk about an agenda in more than 12 seconds in contrast to debates or the traditional television interview. Although not significant enough to draw any correlation, we found it interesting that the most likely additional podcast listed by Dr. Phils respondents was AMERICAS DOCTOR: The Dr. Oz Podcast from iHeartMedia. Lets hope! A representative of Rogan did not respond to questions for this story. Pending Renewal for $145,000,000 Worth of Joe Rogan and Michelle Obama On Patreon, Chapo Trap House earns over $140k/month, True Crime Obsessed $54k, Last Podcast on the Left $55k, Cum Town $49k, and Tiny Meat Gang $52k. What are you waiting for? Followers expressed concerns about the switch to the platform, ranging from mid-show advertisements to video podcasts that do not support television coverage. It's demographics. During the defense's cross-examination of E. Jean Carroll, Trump's attorney asked the writer why she "did not scream" when she was "supposedly raped.". 51% are male and 49% female. The most likely additional podcast responses from his listeners were Serial, The Daily, This American Life, and This Past Weekend w/ Theo Von. Joe Rogans listeners varied only slightly from the survey average on number of podcasts listened to and exclusivity, but he received nearly 3x the number of responses compared to the next most-responded podcasts, Phil in the Blanks and Crime Junkie.. Advertisers want to know how many people listen podcasts. Later in the article though, the only people who would actually know people at the Sanders campaign say, Every presidential candidate was begging to go on everybody wants to go on his show. Podcasting grew slightly as the audio source used most often in the car now at 4%, up from 3% last year. (Chartable). We use cookies to ensure that we give you the best experience on our website. Exit; Apple; Store; Mac; iPad; iPhone; Watch; AirPods; . According to the US podcast listeners, 48% are aged 12-34 years, 32% 35-54 years, and 20% over 55 years. Though Joe Rogan rejects Right and Left labels for himself, his audience leans Right with 46% of this avid fans identifying as Republicans (and just 23% as Democrats). The revenue generated out of the advertisement of podcasts is predicted to go up more than one billion dollars in 2021. Its demographics have historically not been representative of population of United States. How Many People Listen To Joe Rogan's Podcast. Analysing Joe Rogan's Popularity as a Leader - The Industry Leaders , he answered Rogans conversational questions about universal health care and the influence of money in politics, praising the longform mediums opportunity to talk about an agenda in more than 12 seconds in contrast to debates or the traditional television interview. No, wait, scratch that. Joe Rogan Experience: Spotify No. 1 Podcast in 2021 (Podcast - Variety They also pay more attention to digital ads on social networks. Sticking with the theme of comedy, the most popular podcast of 2021 was comedy podcast The Joe Rogan Experience. 82.4% of people listen to podcasts for more than 7 hours each week. A standup comedian for over 20 years, Rogan's sixth hour long comedy special Joe Rogan: Strange Times premiered on Netflix in October 2018.Rogan's previous comedy specials include Joe Rogan: Triggered (2016) for Netflix, Joe Rogan: Rocky Mountain High (2014) for Comedy Central, Joe Rogan: Live from the Tabernacle (2012) released via his website, Talking Monkeys in Space (2009) on CD . These listeners were found to be the Edison Research Super Listeners 2021. For 45% of Italian listeners musical programs are their preferred podcast format, just after news programs. Your login session has expired. The podcast featuring comedian Joe Rogan held the top spot on Apple Podcasts and Spotify for much of the year. Overall, 38% of respondents reported listening to only 1 podcast in the past 7 days. August 26, 2021. He said he is solely focused on finding out the truth and that's why prefers talking to various people with differing opinions on the same subject. Spotify's main attraction Rogan's economic model of accumulating young male listeners, who make up a good chunk of his 11 million listeners per episode, is particularly. Podcast advertising statistics show an increase year-on-year in spending. Nevertheless, news that the show could now only be heard via Spotify attracted millions of new users to the service, and in the company's words, the podcast "performed above expectations" (via Newsweek). The relative audience size of each podcast network is then calculated and expressed as the percentage of weekly podcast listeners reached by that network. Rogan fans lean heavily Republican, but almost half didnt vote for Donald Trump in 2020. You can count on our talented team when it comes to bringing you up-to-date information about the SaaS, CRM, ERP and other types of applications. Rogan has pledged to balance out his future shows on subjects related to the COVID-19 pandemic, among other topics (per CNN). Furthermore 25% of the avid fans are Hispanic (the figure for the non-fans is 15%) . In years past, the USA. Though Joe Rogan rejects Right and Left labels for himself, his audience leans Right with 46% of this avid fans identifying as Republicans (and just 23% as Democrats). An estimated 68 million listen to podcasts weekly, up 2 points from 22% in 2019 to 24% for 2020. Monthly podcast listeners are at 104 million, a healthy jump of five points from 2019's 32% to 37% for 2020. 1 slot globally. Joe Rogan could easily be considered a podcasting icon in the industry. Barry is a lover of everything technology. Podcasts with a large audience make between $10 and $50 per advertisement for every 1,000 listeners. These listeners respond better to the right type and frequency of advertising messages within their favorite podcasts. Spotify holds the number 2 spot currently with 26.4% podcast users and 27,453,741 downloaded songs. !function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;rJoe Rogan Takes $100 Million To Move Podcast To Spotify, Drops - Forbes According to the Wall Street Journal, the exclusive agreement was worth more than $100 million, making it one of the industry's greatest single podcast deals ever. In the United States, the country with the highest number of podcast listeners worldwide, an . 51% of respondents said podcast ads are more important than other media. The forecast is that it will surpass half a million dollars by 2020. In Apples annual Worldwide Developer Conference (WWDC) in 2018, the company said there were over 555,000 podcasts, including 525,000 active podcasts. This idea that theyre high and mighty everybody wants to go on his show.. According to JRE Library, a website that chronicles guest appearances on Rogans podcast, politicians have been the featured interview on just 11 of his nearly 1,800 episodes, including three appearances by former Democratic Rep. Tulsi Gabbard of Hawaii, two by Republican Rep. Dan Crenshaw of Texas and one each by Sanders and Democratic presidential candidate Andrew Yang ahead of the 2020 presidential primary. Rogan's $100 million contract, it seems, was money well spent. The reason that Rogans audience doesnt conform neatly to a right-left binary, is that Rogan himself is not so easily put into these categories. 48% of Americans who listen to podcasts are between 12 and 34 years old. We'd love to chat. Podcasts with over 37k episodes are profitable. Im actually pretty sure it was run by hard left writers who set out to smear JR from the start. Apple also reported in June 2018 there were over billion downloads from Apple Podcasts. While Spotify responded to the doctors' request, saying it would publish its platform policy regarding the promotion of medical information and "add a content advisory to any podcast episode that includes a discussion about COVID-19," it stopped short of meeting Young's demand to remove the JRE. With an average episode duration of 2hrs 32min 56. How much appeal does the Joe Rogan podcast have among non-bro - Quora Podcast listeners make up 11% of the workforce. What does that translate to as far as per-episode listenership? It quickly rose to the top of Spotify's podcast rankings after its debut. The relative audience size of each podcast network is then calculated and expressed as the percentage of weekly podcast listeners . On December 4, 2020, Fox appeared on the podcast to talk about his . The years of wearing a corset are over, and everyone is no longer forced to follow a strict narrative. Buzzsprout vs. Libsyn vs. Podbean Podcast Host Review, Buzzsprout vs. Libsyn vs. Spreaker Podcast Host Review, 10 Memorable Self Improvement Podcasts to Revamp Your Life, The Best 10 EarthDay Podcasts To Unlock Your Green Side, You Need To Know These 7 Promising Indie Baseball Podcasts, 9 Of The Most Amazing Comedians With Podcasts, How I Pod: Andy Cowan & The Neurotic Vaccines Wild Success, https://discoverpods.com/podcast-trends-report-2018/, https://discoverpods.com/podcast-trends-report-2019/, https://www.edisonresearch.com/infinite-dial-2018/, https://www.edisonresearch.com/the-podcast-consumer-2019/, https://www.edisonresearch.com/podcast-consumer-2018/, https://www.edisonresearch.com/infinite-dial-2019/, https://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/marketeres-guide-to-podcasting-march-2018.pdf, https://lime.link/blog/how-much-money-do-podcasters-make/, https://www.recode.net/2017/8/2/16079634/gimlet-media-podcast-funding-stripes-laurene-powell-jobs-advertising-crooked-media-the-daily, https://www.wsj.com/articles/for-bill-simmonss-the-ringer-podcasting-is-the-main-event-11548673244, https://www.washingtonpost.com/sports/pft-commenter-rose-from-an-internet-cesspool-to-podcasting-glory-and-no-one-knows-who-he-is/2018/05/21/16077f24-5910-11e8-b656-a5f8c2a9295d_story.html, https://www.iab.com/news/us-podcast-ad-revenues-2017/, https://www.podcast.co/inspire/highest-earning-podcasts, https://9to5mac.com/2018/06/05/apple-podcasts-25000-more-podcasts/, https://chartable.com/blog/whats-really-the-top-podcast-hosting-service, https://digiday.com/media/barstool-sports-made-more-than-15-million-from-podcasts/, The 25 Best Joe Rogan Experience Podcast Episodes, The 20 Best True Crime Podcasts (Beyond Serial and S-Town), 30 of the Best Podcast Microphones (For Any Budget), 15 Audio Drama Podcasts to Get You Hooked on Fiction, The 9 Best Free Podcast Hosting Services in 2023, The 12 Best Guests on the Joe Rogan Experience Podcast, The 10 Funniest Comedy Podcasts (You Might Not Be Listening To Yet), 70% of Americans aged 12+ are now familiar with the word Podcasting..