the commitment trust theory of relationship marketing pdf

204 0 obj /Type /OCG /Pg 26 0 R 140 0 obj endobj uuid:07a37c29-9fd9-11b2-0a00-a0f3c1b7ff7f /A 566 0 R /P 14 0 R /S /Normal endobj /Pg 27 0 R << /C /Normal /Font <> /A 728 0 R /P 14 0 R /K 1 endobj /Pg 28 0 R /S /Normal /K 1 /P 14 0 R 41 0 obj According to the theory, Commitment and trust are central to successful relationship marketing, because they encourage marketers to (1) work at preserving << << endobj /A 550 0 R endobj 6 0 obj /P 767 0 R /Pg 21 0 R /A 754 0 R /Properties << /C /Normal endobj /S /Normal << /O /Layout /A 841 0 R endobj endobj >> << 136 0 obj /MC0 472 0 R endobj endobj /Pg 27 0 R >> /S /Normal /Font << /C /Normal /Pg 28 0 R 389 0 obj /P 14 0 R You can download the paper by clicking the button above. 129 0 obj /P 599 0 R /S /Normal /A 641 0 R relationship orientation, trust . >> /Pg 30 0 R >> << /Pg 26 0 R The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. 245 0 obj 265 0 obj /K 3 /S /Normal /C /bibliography 144 0 obj /P 749 0 R endobj /S /Normal 266 0 obj /K 64 >> /A 663 0 R endobj /S /Normal >> /C /Normal << /A 929 0 R /A 651 0 R endstream endobj 46 0 obj <> endobj 50 0 obj <>/Type/Page>> endobj 1 0 obj <>/Type/Page>> endobj 7 0 obj <>/Type/Page>> endobj 13 0 obj <>/Type/Page>> endobj 20 0 obj <>/Type/Page>> endobj 26 0 obj <>/Type/Page>> endobj 33 0 obj <>/Type/Page>> endobj 39 0 obj <>/Type/Page>> endobj 40 0 obj <> endobj 41 0 obj <> endobj 44 0 obj <>/Filter/CCITTFaxDecode/Height 3254/Length 1495/Subtype/Image/Type/XObject/Width 2076>>stream 69 0 obj endobj endobj /Pg 27 0 R endobj /A 827 0 R /P 880 0 R /S /Normal 409 0 obj /A 770 0 R /Pg 23 0 R /S /bibliography endobj /K 73 /Border [0 0 0] 398 0 obj << << /K 5 /K 3 /C /bibliography endstream endobj 43 0 obj <>stream /C /Normal << 42 0 obj 430 0 obj 37 0 obj /Pg 28 0 R 131 0 R 132 0 R 133 0 R 134 0 R 135 0 R 136 0 R 137 0 R 138 0 R 139 0 R 140 0 R /A 853 0 R endobj /Pg 28 0 R /S /Normal /P 14 0 R endobj /K 3 /K 2 /C /Normal endobj >> /S /Normal >> << 407 0 obj /C /Normal gali` nmh`i, succ`stgmjs emr eurtf`r `xpigoatgjc ajh t`stgjc gt ar` mee`r`h. 188 0 obj 19 0 obj /Pg 28 0 R /A 527 0 R /A 583 0 R /C /Normal /P 985 0 R 404 0 obj >> /K 29 << 346 0 obj endobj << >> /S /Normal 113 0 obj endobj 259 0 obj 391 0 R 392 0 R 393 0 R 394 0 R 395 0 R 396 0 R 397 0 R 398 0 R 399 0 R 400 0 R The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /S /Normal YnAd. /S /Normal << /S /Normal Commitment is a construct at the core of understanding human relationship maintenance. << /Pg 31 0 R /C /Normal /C /Normal /A 978 0 R Examined the nature of relationship marketing (RM) and 2 key characteristics associated with the success of RM: commitment and trust. endobj /S /Normal 104 0 obj /Next 10 0 R /C /Normal 249 0 obj 111 0 obj >> /P 14 0 R /A 562 0 R 330 0 obj /S /Heading#201#2CHeading#201#20Char /Filter /FlateDecode /C /Normal /C /Normal >> /K 111 >> << /C /bibliography /S /Normal /P 662 0 R /S /Normal /P 914 0 R /P 973 0 R /C /Normal 40 0 obj endobj /P 14 0 R endobj /K 61 /P 14 0 R endobj /A 493 0 R /S /Normal /C /Normal /C /Heading#201#2CHeading#201#20Char >> /Name (HeaderFooter) /C /Normal << /S /Normal 405 0 obj /C /Normal /Pg 26 0 R /Pg 27 0 R /C /Normal /A 925 0 R << /Pg 21 0 R endobj 3 [65 0 R 66 0 R 67 0 R 68 0 R 69 0 R] /P 874 0 R << 381 0 obj /K 58 << /Resources << _wUzw8?kWcZZ_-}~wU0]m],P8&St^ ?w~>D68Cr^6]ikD}/;Wkza][L' SMoUA. /C /Normal 326 0 obj /K 2 /C /Normal /K 11 >> 183 0 obj /K 76 >> endobj 165 0 obj Emr nmr` gjemrnatgmj almut, gs omiialmratgjc wgtf D_XM\ tm hgcgtgz`, pr`s`rv` ajh `xt`jh aoo`ss tm, Xfgs omjt`jt hmwjimah`h ermn 1?3.<<8.11.1?7 mj _uj, 26 Nay <215 1<400417 PXO, gjc r`iatgmjsfgp nark`tgjc ajh hgsoussgjc gts t`j, usgjc hata ermn autmnmlgi` tgr` r`tagi`rs, ajh (8) omnpar` tf`gr nmh`i wgtf a rgvai tfat hm`s jmt aiimw r`iatgmjsfgp. /S /Normal >> /S /Normal /S /Normal << endobj >> uuid:08bd3f54-1a70-4ffd-a49b-d62995bdb4f8 /C /Normal 343 0 obj >> /Pg 28 0 R /K 66 /K 3 _`omjh, w` tf`mrgz` tfat suoo`sseui r`iatgmjsfgp. /C /Normal /C /Normal The relationship commitment-trust theory by Morgan and Hunt (1994) has been particularly influential. >> /K 10 /A 659 0 R << 193 0 obj /A 877 0 R /TT1 469 0 R /P 683 0 R /A 678 0 R endobj 436 0 obj >> /C /Normal /Pg 27 0 R /K 81 /P 14 0 R endobj /P 971 0 R /P 14 0 R /A 698 0 R /Pg 28 0 R /C /bibliography /C /Normal /K [31 489 0 R] /Pg 28 0 R >> << /Resources << /C /affiliation /Pg 24 0 R /P 601 0 R The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. << 99 0 obj /S /Normal /A 871 0 R /K 49 /Order [] /Pg 28 0 R These constitute mediating variables between ethics and performance. /C /Normal /A 521 0 R /C /Normal /Pg 26 0 R << >> >> /A 720 0 R /K 4 /S /Normal << >> << >> /P 902 0 R /K 3 endobj /Border [0 0 0] /S /Normal /P 14 0 R /S /Normal /S /Normal 2011-04-06T23:10:02+01:00 /P 14 0 R /P 707 0 R /P 603 0 R << /Pg 27 0 R /K 27 /A 847 0 R /CS0 [/ICCBased 466 0 R] /K 11 /S /Normal /A 676 0 R /Pg 27 0 R /P 14 0 R >> >> /S /Normal /P 626 0 R 18 0 obj /S /Normal The establishment of an ethical climate within the company is considered an intangible resource that has positive effects on growth of performance. 164 0 obj 176 0 obj 224 0 obj >> /Pg 21 0 R ABSTRACT: The study proposes a dual domains model which describes the linkages for various types of justice with satisfaction, trust and commitment in relationships between retailers and suppliers. >> endobj endobj /Parent 4 0 R (2002, p. 437) argued that the commitment-trust theory /A 532 0 R >> /C /Normal /P 14 0 R 82 0 obj 298 0 R 299 0 R 300 0 R 301 0 R 302 0 R 303 0 R 304 0 R 305 0 R 306 0 R 307 0 R endobj endobj 97 0 obj 168 0 obj /S /Body#20Text#20Indent 72 0 obj /C /Normal endobj /Rotate 0 >> endobj /Font << /A 615 0 R /C /Normal /C /Normal << /Pg 28 0 R /P 783 0 R 116 0 obj /K 0 /Pg 28 0 R >> /S /Normal endobj uuid:8f09f17d-16ec-4dcd-a8fe-2e159a239de5 /Pg 25 0 R endobj 437 0 obj /Type /Action >> /A 732 0 R endobj /P 673 0 R << >> endobj 403 0 obj /Count 3 274 0 obj 262 0 obj /Resources << /C /Normal /S /Normal /A 859 0 R /A 943 0 R /Pg 28 0 R >> /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) /First 456 0 R /Pg 28 0 R /A << >> << /A 907 0 R 2015-04-21T17:49:32-07:00 After conceptualizing relationship Expand 21,331 PDF Brand trust in the context of consumer loyalty << /A 682 0 R /P 14 0 R /S /Normal /A 537 0 R endobj /Pg 28 0 R endobj /P 902 0 R /Subtype /Link /S /author /C /Normal /S /author endstream /A 855 0 R /C /Normal << Fmw`v`r omnp`tgtgv` a partgouiar gjhustry nay l`, aiiy acr``h-upmj rui`s me omjhuot, ajh tf` omnp`tgtgmj, tak`s piao` jmt gj a dujci` lut gj a smog`ty tfat gt pr`sun-. << /S /Normal >> >> << >> >> /A 831 0 R /S /Normal /TT0 468 0 R >> /Pg 28 0 R /K 28 /P 797 0 R 180 0 obj /C /Normal /Type /Page /K 7 /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) /S /Normal /C /author /Pg 27 0 R /K 52 Journal of Business & Industrial Marketing. /Pg 30 0 R /K 78 /K 11 /Pg 28 0 R 355 0 obj /Next 19 0 R Grounded in the commitmenttrust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. >> << >> /A 488 0 R 243 0 obj /S /Normal /S /Normal /P 994 0 R /C /Normal /P 14 0 R /Rect [123.813 144.141 303.606 153.15] >> /K 17 /Pg 29 0 R >> endobj << /C /Normal /P 886 0 R /Pg 31 0 R A study with 295 consumers was realized. endobj /S /Normal /P 977 0 R /StructParents 7 /A 818 0 R /C /Normal << 418 0 obj /A 951 0 R /P 14 0 R 181 0 R 182 0 R 183 0 R 184 0 R 185 0 R 186 0 R 187 0 R 188 0 R 189 0 R 190 0 R /Pg 27 0 R 258 0 obj << << /C /Normal << >> /C /Normal /Font << Extant research suggests that trust enhances commitment, as a trusted partner is so highly valued that a channel member will invest in the relationship and put forth efforts to maintain that relationship. 161 0 R 162 0 R 163 0 R 164 0 R 165 0 R 166 0 R 167 0 R 168 0 R 169 0 R 170 0 R /A 557 0 R /A 941 0 R /P 832 0 R /Type /Page 6 [218 0 R 219 0 R 220 0 R 221 0 R 222 0 R 223 0 R 224 0 R 225 0 R 226 0 R 227 0 R /S /Normal /C /Normal /P 14 0 R >> /MC0 472 0 R /P 14 0 R endobj 264 0 obj /K 54 << 149 0 obj 45 0 obj /CropBox [0 0 612 792] /K 1 /O /Layout /MC0 472 0 R endobj /S /Normal /C /Normal /S /URI 337 0 obj 86 0 obj Gt gs mjiy wgtf tf` lmujhs me nutuaiiy, sfar`h omjo`rjs tfat omnp`tgtgmj gs pmssgli`. endobj << /C /Normal /C /Heading#201#2CHeading#201#20Char /S /Normal /P 850 0 R /Properties << As NoKgjs`y & Om. 237 0 obj % /C /Normal >> /S /Normal /S /URI /S /Normal 93 0 obj endobj /K 97 /Pg 27 0 R /P 884 0 R endobj << /A 594 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R 96 0 R 97 0 R 98 0 R 99 0 R 100 0 R /P 14 0 R /P 14 0 R The commitment-trust theory of relationship marketing. /S /Normal /A 970 0 R /P 14 0 R /Pg 23 0 R /C /Normal /TT1 469 0 R the ladder of stakeholder loyalty), and describing the various relational factors (i.e. /Parent 12 0 R endobj /K 43 /K 3 420 0 obj /P 14 0 R /Pg 28 0 R /Pg 28 0 R /URI (http://scholarworks.lib.csusb.edu/ciima?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /P 14 0 R /Pg 30 0 R /C /Normal endobj /Pg 27 0 R /ColorSpace << /A 821 0 R >> /Pg 27 0 R /P 898 0 R /C /Normal >> >> /Pg 30 0 R /A 796 0 R /Pg 22 0 R /C /Normal endobj << /K 8 174 0 obj 2011-04-06T23:11:49+01:00 /K 14 >> /S /bibliography endobj /C /Normal /A 529 0 R 410 0 obj /P 14 0 R /K 43 endobj 401 0 R 402 0 R 403 0 R 404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R /C /Normal /K 40 endobj /Pg 27 0 R aliy lmtf s`rv`s ajh h`p`jhs upmj. 106 0 R 107 0 R 108 0 R 109 0 R 110 0 R 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R] This paper reports the results of an 18-month longitudinal study of three pairs of powder metallurgy part producers and their customers. /Pg 30 0 R /K 94 /C /Normal endobj /P 14 0 R >> /Border [0 0 0] /Pg 27 0 R /C /Normal /S /Normal << /TextBox /Div /K 87 >> /Pg 27 0 R /P 916 0 R /TT0 468 0 R /A 596 0 R >> << << /Body#20Text 32 0 R endobj >> >> /Pg 28 0 R >> /S /Normal endobj endobj /S /Normal << /Pg 25 0 R /C /Normal endobj {*g$\?TaL3. endobj /P 662 0 R 364 0 obj /S /Normal << /S /Normal << %PDF-1.4 % /S /bibliography /A 724 0 R endobj endobj /P 836 0 R >> /C /bibliography 109 0 obj /P 930 0 R The importance of trust as a variant of successful relationship marketing has while . /C /Normal << /K 24 /S /Normal /TT1 469 0 R >> /K 74 /P 14 0 R /K 45 /P 721 0 R /S /bibliography /C /Normal /K 23 x-A 76 0 obj /Outline /Span /Properties << /S /bibliography >> 335 0 obj The present study investigates the concept of commitment. >> /F 0 /S /Body#20Text >> << /Contents 477 0 R /P 14 0 R /A 666 0 R << /K 12 << /P 834 0 R Enter the email address you signed up with and we'll email you a reset link. 382 0 obj /MC0 472 0 R 160 0 obj /Pg 27 0 R 415 0 obj endobj /K 21 2009-07-07T11:02:57Z /P 14 0 R /P 697 0 R 10 11 12 13 14 15 16 17 18 19 >> Our goal is to establish a conceptual model representing the different relationships. /A 690 0 R /Resources << /C /Normal /TT1 469 0 R >> >> << /Pg 27 0 R << /Rect [354.784 97.5415 430.2 105.5495] >> /F5 452 0 R /K 28 Implications were offered for practitioners based on the results. /K 8 pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1 /C /Normal endobj /P 14 0 R /A 512 0 R 283 0 obj /S /Paper#20title /Pg 30 0 R /C /Normal endobj 184 0 obj endobj /SpaceAfter 24.0 294 0 obj endobj 400 0 obj << /Pg 25 0 R /Pg 29 0 R /S /Normal /S /bibliography endobj /S /URI /Pg 28 0 R /Pg 27 0 R /A 558 0 R /P 14 0 R >> << /C /Normal /S /Normal /K 80 << /A 730 0 R 427 0 obj /C /Heading#201#2CHeading#201#20Char << /C /Normal /Type /Action 2011-04-06T23:11:49+01:00 By distinguishing between different types of stakeholder relationships, stretching from the positive to the negative side of relationships (i.e. endobj << 214 0 obj >> /C /Normal << /Contents 478 0 R >> The theory argues that power wielded by one party in an exchange process can lead to the other party to behave in a certain manner. 305 0 obj << /A 756 0 R >> /P 14 0 R 281 0 obj /C /affiliation endobj /P 14 0 R /A 539 0 R >> /S /Normal /S /Normal /Pg 27 0 R >> endobj >> /Pg 27 0 R /K 1 endobj << >> /K 13 /Pg 27 0 R /K 8 endobj /Subtype /Link << endobj /P 926 0 R /K 120 /S /Normal /A 670 0 R /C /Normal /Pg 27 0 R /Font << Factor analysis was used to assess the . /A 613 0 R << /A 686 0 R /TT1 469 0 R >> The main results of this work is that relationship marketing acts internally in the enterprise through internal marketing, and ethics indirectly affects corporate performance across four dimensions of relationship marketing (internal marketing): communication, organizational trust, job satisfaction and organizational commitment. >> /C /Normal /A 772 0 R /Appligent (pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1) /S /Normal endobj 351 0 R 352 0 R 353 0 R 354 0 R 355 0 R 356 0 R 357 0 R 358 0 R 359 0 R 360 0 R /Pg 28 0 R /TT0 468 0 R The Commitment-Trust Theory Drawing on the political economy paradigm, Thorelli (1986, p. 38) maintains,"Power is the centralconceptin network analysis" because its "mere existence" can "condition others." In contrast,keeping in mind thatroughly onethirdof such venturesas strategicalliances are outrightfail22 / Journalof Marketing, 1994 July /TextAlign /Justify /S /Normal /S /Normal /C /Normal /C /Normal /K 28 endobj /A 578 0 R /C /Normal /C /Normal /S /Normal << 39 0 obj Download PDF. /Contents 476 0 R /P 729 0 R /ProcSet [/PDF /Text] 10 0 obj >> /Type /Annot 31 0 obj uuid:926ceffa-06aa-4082-9306-8a3a6027a5a8 /Pg 21 0 R >> /C /Normal /StructParents 0 /P 14 0 R 317 0 obj /C /Normal /Pg 27 0 R << /K 67 /Pg 28 0 R << /C /Normal /A 887 0 R endobj << >> /C /Normal /A 587 0 R <> /Pg 27 0 R /TextAlign /Center /Rotate 0 /TextIndent 0.0 /S /Normal << /S /Normal 131 0 obj << >> /A 645 0 R /C /Normal endobj /TT3 470 0 R << << /K 106 /C /Normal /S /Normal /S /Normal /C /Normal /Pg 27 0 R /C /Body#20Text /C /Normal /A 712 0 R << >> /C /Normal /A 919 0 R 254 0 obj /K 53 /A 702 0 R /C /Heading#201#2CHeading#201#20Char Gj gjhustrgai nark`tgjc, Daoksmj (1760, p. <), r`e`rs tm r`iatgmjsfgp nark`tgjc as "nark`tgjc, warh strmjc, iastgjc r`iatgmjsfgps wgtf gjhgvghuai ao-, omujts." endobj /P 14 0 R /P 14 0 R /CreatorInfo << endobj /C /Normal /C /bibliography /P 689 0 R /A 812 0 R /C /Normal /P 896 0 R 178 0 obj /C /Normal /C /Normal /ViewerPreferences 7 0 R << /Pg 28 0 R The Commitment-Trust Theory of Relationship Marketing quickly became a hit, not just in academic circles, but among senior business executives who were trying to identify why people were likely to do business with you.. Morgan and Hunt realised that long-term business relationships are built on a mutual and cooperative working relationship between two partner firms. endobj >> endobj << 378 0 obj /A 800 0 R >> /Frame /Div /K 16 /abstract 37 0 R 74 0 obj /Pg 21 0 R /C /bibliography 296 0 obj >> << /A 808 0 R /C /Normal /P 656 0 R /C /Normal /P 14 0 R /K 115 12 0 obj << /TextIndent 0.0 To learn more, view ourPrivacy Policy. /S /Normal >> endobj /Pg 28 0 R /P 858 0 R >> To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. /S /Normal /C /Normal >> /A 548 0 R << /Pg 30 0 R 417 0 obj >> After conceptualizing relationship Expand 21,213 PDF >> /P 693 0 R 36 0 obj /A 987 0 R endobj /C /Normal << endobj << << /S /Normal Moreover, creating and maintaining successful supply relationships is a complicated process that is very dependent on the interactions of people involved. >> /A 589 0 R >> Academia.edu no longer supports Internet Explorer. endobj /Pg 27 0 R /C [0.718 0.329 0.0] <> /K 0 /StructParents 8 205 0 obj /S /Normal /K 116 endobj /A 530 0 R /Last 457 0 R /P 938 0 R >> /StartIndent 0.0 /A 966 0 R 199 0 obj /Pg 27 0 R /WritingMode /LrTb /A 964 0 R 118 0 obj 0pQ3$m7A!"n0a"P6>[mBK`F-`+?X j{U9b#X`3t1X|fbe"$ 2Q&g':OFWoD\H eibn";; endobj 324 0 obj /P 60 0 R /A 839 0 R /P 14 0 R /MediaBox [0 0 612 792] /P 14 0 R >> /P 707 0 R /A 668 0 R /Rotate 0 << /S /Normal << endobj /TextIndent 0.0 /Pg 27 0 R /Pg 28 0 R endobj /C /Normal /C /Normal << /S /Normal endobj Sorry, preview is currently unavailable. /A 575 0 R /Pg 28 0 R << /S /Normal /C /Normal >> >> /A 611 0 R endobj >> /Pg 29 0 R << /ProcSet [/PDF /Text] /Pg 28 0 R /Pg 25 0 R /A 889 0 R /Pg 27 0 R << >> 291 0 obj If one of these variables is neglected, the relationship of both parties might only be a /P 757 0 R /P 14 0 R /S /URI /C /Normal << /A 835 0 R /P 14 0 R << /Pg 28 0 R /Contents 484 0 R /C /Normal /TT0 468 0 R /ExtGState << /C /Heading#201#2CHeading#201#20Char /C /Normal /Pg 27 0 R endobj /Pg 26 0 R >> /A 974 0 R /Contents 474 0 R /S /Normal /C /Normal /S /Normal endobj /S /Normal /Pg 28 0 R /K 33 >> << /S /Normal >> Raui (1766) ahmpts Daoksmj's vg`w gj, oar` nark`tgjc ar`a, as hm`s M'J`ai (1767) gj fgs hgsous-, Do not sell or share my personal information. /S /Normal /S /Normal /Pg 27 0 R /C /Normal 49 0 obj <> endobj 60 0 obj <>stream /O /Layout /S /Body#20Text /Rect [0.0 763.81604 612.0 792.0] /P 14 0 R >> /P 860 0 R >> endobj 399 0 obj /A 982 0 R /A 901 0 R 269 0 obj endobj /A 931 0 R << 340 0 obj /K 60 /S /Normal >> 51 0 obj 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 60 0 R 61 0 R 62 0 R 63 0 R << 7 [342 0 R 343 0 R 344 0 R 345 0 R 337 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R << >> >> /Contents 480 0 R /TT3 471 0 R /K 8 >> 53 0 obj /C /Normal /Pg 27 0 R 58, No. << >> /K [213 0 R 26] /P 14 0 R /Pg 26 0 R The Commitment-Trust Theory of Relationship Marketing Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practi After conceptualizing relationship marketing and discussing its ten << /S /Normal /C /Normal endobj /C /Normal /Pg 27 0 R endobj << /TT0 468 0 R >> >> /P 14 0 R >> 126 0 obj << /A 861 0 R /P 699 0 R /S /Normal /C /Normal >> /affiliation 38 0 R /A 504 0 R /S /Normal >> >> /S /Normal /A 959 0 R 106 0 obj /S /Normal /P 593 0 R 2015-04-21T17:49:32-07:00 428 0 obj /Pg 27 0 R >> << /Pg 28 0 R /C /Normal /C /Normal << /P 642 0 R 61 0 R 62 0 R 63 0 R 64 0 R 65 0 R 66 0 R 67 0 R 68 0 R 69 0 R 70 0 R /StartIndent 36.0 /P 868 0 R Wmur us` me tf` D_XM\ arofgv` gjhgoat`s ymur aoo`ptajo` me tf` X`rns & Omjhgtgmjs me Ps`, avagiali` at, D_XM\ gs a jmt-emr-prmegt s`rvgo` tfat f`ips sofmiars, r`s`arof`rs, ajh stuh`jts hgsomv`r, us`, ajh lugih upmj a wgh` rajc` me omjt`jt gj a trust`h, hgcgtai arofgv`. >> endobj /C /Normal /K 30 /P 894 0 R /S /Normal /C /Normal /F1 448 0 R 175 0 obj >> endobj 87 0 obj /P 14 0 R 16 0 obj 2 [213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R /A 718 0 R /Parent 11 0 R <> /S /Normal 220 0 obj /P 14 0 R >> 313 0 obj >> >> /S /Normal /Rect [243.264 211.794 424.656 223.806] /P 902 0 R endobj >> /P 14 0 R /TT3 471 0 R << >> >> Design/methodology/approach uuid:07a2ddb9-9fd9-11b2-0a00-782dad000000 295 0 obj << /CS0 [/ICCBased 466 0 R] /P 934 0 R << 272 0 obj /S /Normal Commitment is linked to trust and relationship expectations, as well as its outcome, satisfaction. /P 703 0 R << 209 0 obj /C /Normal /C /Normal << /C /Normal /Pg 28 0 R /Pg 22 0 R /P 14 0 R endobj >> /A 577 0 R << endobj endobj /P 644 0 R /Font <> /Pg 27 0 R >> /Pg 27 0 R /S /bibliography /K 82 /K 91 /A 814 0 R /A 748 0 R /S /Normal >> /A 968 0 R 68 0 obj /A 899 0 R /Kids [17 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R] >> >> /C /bibliography >> << /K 9 endobj << /C /Normal /Pg 27 0 R endobj /S /URI /S /affiliation /A 573 0 R /P 793 0 R /P 14 0 R /Pg 28 0 R /C /Normal /TextAlign /Justify /SpaceAfter 0.0 << << /C /Normal /ColorSpace << 182 0 obj << /MC0 472 0 R /P 922 0 R /Pg 28 0 R << endobj /P 685 0 R 332 0 obj /K 71 /ColorSpace << /Pg 28 0 R endobj /C2_0 481 0 R /Rotate 0 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R 236 0 obj /C /Normal /P 14 0 R >> /S /bibliography >> This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics. /C /Body#20Text#20Indent >> /P 779 0 R /Im1 455 0 R 366 0 obj 247 0 obj 356 0 obj 239 0 obj /A 649 0 R >> /O /Layout /S /Normal 62 0 obj /P 14 0 R >> /C /Normal /C /Normal endobj endobj /K 10 /S /Normal /P 14 0 R Egjaiiy, w` omnpar` mur nmh`i, Pjh`rstajhgjc r`iatgmjsfgp nark`tgjc r`qugr`s hgstgjcugsf-, gjc l`tw``j tf` hgsor`t` trajsaotgmj, wfgof fas a "hgstgjot, l`cgjjgjc, sfmrt huratgmj, ajh sfarp `jhgjc ly p`remr-, najo`," ajh r`iatgmjai `xofajc`, wfgof "trao`s tm pr`vg-. 408 0 obj endobj /CropBox [0 0 612 792] /S /Normal /S /Heading#201#2CHeading#201#20Char >> endobj /A 906 0 R /A 517 0 R 67 0 obj /C /Normal << endobj /A 893 0 R /Font << /S /Normal the inluence of relationship marketing on customer satisfaction using Nigeria as an example. << endobj >> /Subscript /Span /A 609 0 R >> >> /C /Normal /S /Normal /Pg 27 0 R empirical works show that commitment and trust is the part of relationship marketing (Joo, 2015; Ekelundand Sharma, 2001;Tezinde et al;2001) This paper focuses on the discussion about brand trust and its effect on brand loyalty. /Pg 27 0 R /P 944 0 R /Pg 28 0 R /Pg 27 0 R >> /K 34 226 0 obj /K 2 << /Pg 27 0 R /SpaceAfter 0.0 >> >> /A 993 0 R 329 0 obj << /A 542 0 R /K 7 endobj /Pg 28 0 R >> /TT2 470 0 R >> 413 0 obj endobj << << /A 895 0 R << 77 0 obj << /Pg 27 0 R /Pg 22 0 R /Pg 27 0 R << 331 0 obj >> /P 654 0 R /A 766 0 R /C /Normal << 121 0 obj /S /Normal /S /Normal /K 15 << /C /Normal /Type /Metadata endobj /A 774 0 R 101 0 obj /S /Normal endobj endobj /Endnote /Note /S /Normal /P 14 0 R /A 873 0 R Houn-Gee Chen, Edward T. Chen, and Ayi Yeh /OCGs [3 0 R] /D [21 0 R /XYZ 0 792 null] << /Subtype /Link /A 499 0 R 207 0 obj >> /Producer (Prince 9.0 rev 5 $www.princexml.com$) /StartIndent 0.0 /A 576 0 R /S /Normal /Pg 28 0 R >> /A 487 0 R /P 787 0 R /K 72 /Pg 30 0 R << endobj /K 39 /P 715 0 R /A 674 0 R 1 0 obj The commitment-trust theory of relationship marketing. << /EndIndent 0.0 >> /S /Normal