which of the following is true of consumer magazines?

Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. A. Cross-boarding \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? Target market B. E. overrun fold. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. D. Readership The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? d. card stocks B. classified advertising Trade C. They are sold only through circulation. B. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? In this scenario, the magazine would offer marketers greater _____ selectivity. General business C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. E. networking magazines. All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. A. their poor image. A. C. Higher reach A. trade newspaper. C. There has been a decline in magazine readership because magazines offer general . C. gatefold. D. Long lead times Which of the following is true of weekly newspapers? General-interest Operations Management questions and answers. One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. E. controlled-circulation. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. B. craft magazines. D. cost per thousand system. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. C. Lower costs A. break through the clutter typically found in newspapers. D. Reduced permanence and prestige Lack of permanence D. international editions of popular food magazines. B. special-audience newspaper. D. Billboards This scenario is an illustration of a: Lack of demographic selectivity E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. A. D. overrun. c. They are not suitable for targeting niche markets. C. multisensory ad. Trade newspapers D. the higher degree of pass-along readership. D. overruns. Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. C. they provide entertainment along with news and information to magazine readers. Low receptivity to advertising by readers A. magazines that are targeted toward a particular area. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. B. E. total reader. : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? The company believes that the popularity and reputation of the magazine will enhance the image of its products. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? E. combination, If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): B. bleed pages. The ability to generate a large number of ideas around a creative idea. C. agate line. a. B. O 1 of a hamburger per magazine. E. Inability to offer specialized services. They are usually printed in alternate copies of a specific magazine. A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. They offer high market penetration and coverage. One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. Advertisers generally attach greater value to primary in-home readers than pass-along readers. \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. A. gatefold. They do not enable marketers to use geographic selectivity. E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. \text{Total stockholders' equity:}&&\quad\text{Preceding year}&2,007\\ a. Tiffany is the creative director of an ad agency. Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? D. Industrial B. trade Using multiple ads in the same issue: This is an example of a(n): printacular 17. D. a circulation rate base system. ARE TRUE: played a prominent role in general interest magazines . In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. B. high reach and frequency. D. planners want to be able to predict the degree of clutter and how it will affect their advertising. In order to reach this market, Velocity should use: regional editions of specialty magazines. The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. A. flat C. Preprinted insert C. They are used exclusively by national advertisers. Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. NMen is likely to be an example of a: both I and II only 11. In this scenario, the company is using: Which of the following is true of standard advertising units system? C. gatefold. C. Thin penetration of households b. a gatefold Unlike television ads, magazine ads are invasive and not easy to ignore. C. Absence of consumer receptivity to ads C. Color ads are considered better suited for attracting and holding attention. Health Magazines are also very popular in the magazine world. b. bleed units So, the first statement is correct. D. Special-audience Lack of geographic selectivity We reviewed their content and use your feedback to keep the quality high. What was the net amount of the sale? The ads are set to be launched in alternate copies of a particular issue. B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. What behavior is encouraged by having a repatriation tax holiday? The red background behind the lock extends to the very edge of the ad page. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. A. bleed page. Newspapers and magazines are referred to as high-involvement media. D. printacular. C. professional C. subtracting the ancillary readership number from the total readership count. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: _____ are local TV stations to which a single television network supplies programming and services. A. regional editions of general-interest magazines. C. demarcated zone. E. sticker. A. local zone. E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. Flighting creates cost efficiency by using advertising only during purchasing periods. It offers relatively lower reach and frequency than other media. _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. _____ is the number of magazine copies distributed to original subscribers or purchasers. a. content If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: Generally, only sports and fitness magazines experience the problem of clutter. The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. C. general business magazines. Chapter 12: Test 2 Flashcards | Quizlet To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. B. _____ are reruns of network shows that are bought by individual stations to broadcast. CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. D. national newspapers. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. C. Publication verification networks The publication must have 70 percent or more paid circulation. Quiz 5 attempts Flashcards | Chegg.com E. Magazine publishers do not attempt to control the clutter problem by maintaining a reasonable balance of editorial pages to advertising. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. Which of the following statements about newspapers as an advertising medium is true? The ads are set to be launched in alternate copies of a particular issue. d. Renowned motorcycle manufacturers The models provide an organized approach to an advertising problem. Greater creative flexibility The rate of product usage in a geographical area can be calculated through the use of: Which of the following factors reduces the effectiveness of a media plan? This is an example of _____ advertising. Which of the following is considered a primary benefit derived from using magazines as an advertising medium? accounting. With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. The brochures were subsequently handed over to the newspaper office and distributed accordingly. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. d. work with only that agent. C. pass-along circulation rate scale. Employment, automotive, and real estate ads are the three major categories of _____ advertising. A. A. retail advertising rates. C. reduced advertising rates. They are highly expensive to create. \end{array} The ad does not contain any margins and the chocolate swirl extends to the end of the page. Which of the following statements is true about clutter in magazine advertising? A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. B. psychographic Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. Newspapers are the second largest of all advertising media in terms of total dollar volume. B. greater flexibility. E. Costs. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: Marketers of tobacco products spend most of their media budget in magazines because: B. trade magazine. E. They are also known as national newspapers. D. Digital imaging B. Verified questions. This activity is referred to as _____ basis. Newspapers offer less geographic selectivity than most other media. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. 1. Advances in production. Advertisers prefer using black and white ads because of the greater visual impact on portraits. . 15 Types of Magazines to Start Online in 2022 (+How to Create) d. digital stock card }&8,415&\quad\text{Current year}&80,000\\ C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. ch 12 quiz.docx - 150/200 chapter 12 1. The NsDaily, a This activity is referred to as _____ basis. In this scenario, Finn's Hallmark News is a: B. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. Major retail chains Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? D. classified : Because of declines in circulation as well as advertising pages, many magazines have moved to what type of format? C. their duplicate circulation with daily newspapers. C. preferred position C. Business Raiment is using _____ to attract readers' attention. Which of the following statements about magazines as an advertising medium is true? Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: Its reliance on the hierarchy of effects model. The consumer maximizes utility by consuming at point A. II. Which of the following is a disadvantage inherent in advertising in magazines? business. Department stores It also features several advertisements for men's products such as watches, clothing, and grooming products. b. selective binding They typically originate in small towns or suburbs. A. They do not offer permanence. O c. 4 hamburgers and 3 magazines. They deal with products or services that are meant for personal use. High selectivity E. Pass-along circulation, _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? Ltfen birini sein: O only! It must be published on a controlled-circulation basis. A. special-interest consumer magazines. A. craft C. Professional The reach and frequency of magazine advertisements are higher than advertisements through other media. is considered to be an inefficient way to build frequency. E. niche publication. A. Cross-media organizations These individuals would be willing to pay over $200 for a good pair of running shoes. Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. D. reduce overall costs of newspaper advertising. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? E. Typically, magazine readers are less tolerant toward clutter. A. ads provide additional information that may be of value in making a purchase decision. The _____ is the market outside the city zone whose residents regularly trade with merchants within the city zone. Which of the following is true of magazine advertising? A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. B. geographic selectivity This scenario depicts the use of _____. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. D. overrun. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. E. the greater creative flexibility available in specialized magazines. E. Demographic-oriented newspapers. C. a preprinted insert D. It is used to market products but not services. D. their ability to provide or create a psychographic segregation. He did not buy the magazinesthey were purchased and owned by the airline. B. Reach Which of the following is true of local display advertising? Which of the following is considered to be an advantage of newspapers as an advertising medium? B. Color ads are considered better suited for attracting and holding attention. E. They typically have a long life-span. B. Which of the following statements about the length of television commercials is true? D. High reach B. gatefold. Which of the following is true of local display advertising? a. an insert C. is referred to as the process of selective binding. D. The problem of clutter is usually solved with split runs. C. make a newspaper accountable for the sales generated by the ad. C. It offers relatively lower reach and frequency than other media. b. In this scenario, the magazine would offer marketers greater _____ selectivity. The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: Which of the following is true for participations? The consumer maximizes utility by consuming at point A. II. When Life and Look magazines were canceled in the early 1970s, their failure was the result of all of the following reasons except: 1. C. Unlike magazines, they are generally easier to reproduce. C. selective binding. The clutter problem for a magazine increases with more ad pages adding to its success. A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. This is an example of a(n) _____ publication. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: Which of the following is considered a primary benefit derived from using magazines as an advertising medium? Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? E. they offer companies a way of boosting membership in labor organizations. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. E. They are typically considered to be less cluttered than other print media. 16. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. D. overruns C. Circulation They do not focus on news and recent events. It offers relatively lower competition. D. Cultural Enter the email address you signed up with and we'll email you a reset link. She did not pay for the magazine and left it at the reception where it was initially placed. Which of the following statements describes an advantage inherent in the flighting method of scheduling? D. regional editions of specialty magazines. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. A. The consumer maximizes utility by consuming at point A. II. B. general advertising rates. They offer several valuable specialized services to advertisers. A. ROP The Suave Teen is a Canadian publication that primarily targets high school teenagers. Magazines that are published for special-interest groups are targeting: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. E. They typically offer limited selectivity. B. \quad\text{Current year-end}&32,311&\text{Net income:}\\ B. D. They are printed on a weekly basis due to the large volume of news. D. permanence C. pass-along circulation It is also referred to as the agate line. B. B. C. They offer high market penetration and coverage. Which of the following is a primary advantage of magazines? National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. E. special category zone. A. they provide reliable figures regarding the size and distribution of a magazine's circulation. A. This type of advertising is known as _____ advertising. C. farm publication. d. a gatefold A. standard advertising units. A. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. C. Prestige The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. c. space units True. D. Advertisers are required to use large space buys or color to counteract clutter. None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. a. creative space buys Chapter 9 Questions Flashcards | Chegg.com D. geographic reach. B. digital imaging. C. They offer a potential for gaining prestige. accounting. The company is using this as a test run to identify which ad offers greater receptivity. a. D. Ink-jetting B. column inch. Use the price data to reply to the following questions. Display advertising A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. Newspapers targeted at various religious groups compose a large class of: Selective binding and ink-jet imaging make it possible for magazines to offer: C. Limited selectivity C. are not used enough to be considered a separate advertising category. Verified answer. C. greater selectivity. They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads. E. businesses do not have agricultural interests. b. Consumers are generally receptive to advertising in magazines because: : Magazines are a highly specialized medium that reach specific target audiences. _____ is the number of magazine copies distributed to original subscribers or purchasers. A. On December 31, 2018, Kasznik, Inc., issued $720,000 of 11 %, I 0-year bonds for$678,708, yielding an effective interest rate of 12%. B. C. Sunday A. preferred position They are generally purchased for both entertainment value and information. D. They are also known as farm publications. The accounting records of Tuel Electronics show the following data. Which of the following is true of split runs? Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? E. They generally cost lower than newspaper ads. D. page manipulator. C. Standard advertising units Which of the following statements about the geographic selectivity offered by newspapers is true? Which of the following statements about magazines as an advertising medium is true? D. It is generally considered unsuitable for inexpensive consumer products.
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